Used as a natural colorant in food and cosmetic products due to its pinkish-red hue, which is gentle and safe for skin. Exhibits antioxidant properties, making it valuable in anti-aging skincare formulations for protecting skin from environmental damage. Also studied for potential antimicrobial activity, suggesting possible use in preservative systems. Additionally, it changes color based on pH, serving as a biological indicator in biological and pharmaceutical research. Its natural origin supports clean-label trends in consumer products.