Used as an intermediate in organic synthesis, particularly in the preparation of liquid crystals and pharmaceuticals. It serves as a building block for creating more complex molecules due to the presence of both aldehyde and allyl ether functional groups. Its reactivity allows for transformations such as condensation reactions, reductions, and cyclizations. Commonly employed in the development of fragrances and flavoring agents because of its aromatic aldehyde structure. Also utilized in research settings for synthesizing bioactive compounds and functional materials.