Used extensively in the food and beverage industry as a natural colorant, it imparts a vibrant yellow to orange hue to various products. In the pharmaceutical sector, it is valued for its potential antioxidant and neuroprotective properties, often incorporated into supplements aimed at improving cognitive function and overall health. Additionally, it finds application in cosmetic formulations, where it contributes to the coloration of skincare and beauty products while offering potential skin benefits due to its bioactive properties. Its natural origin makes it a preferred choice in industries seeking safer, plant-based alternatives to synthetic additives.