Used as a key intermediate in the synthesis of pharmaceuticals and bioactive compounds, particularly in the development of antioxidants and anti-inflammatory agents. Its structure supports conjugation in organic synthesis, making it valuable in creating more complex molecules for drug discovery. Also employed in research settings to study metabolic pathways and enzyme inhibition due to its phenolic and unsaturated carboxylate features. Shows potential in cosmetic formulations for UV protection and skin brightening owing to its ability to scavenge free radicals and modulate tyrosinase activity.