Pelargonidin 3-Rutinoside is widely used in the food industry as a natural colorant due to its vibrant red to purple hue. It is commonly added to beverages, jams, and desserts to enhance their visual appeal without the need for synthetic dyes. In the health and wellness sector, it is incorporated into dietary supplements for its potential antioxidant properties, which may help combat oxidative stress and support overall health. Additionally, it is being studied for its role in skincare products, where it could contribute to protecting the skin from environmental damage and improving its appearance. Its natural origin and bioactive properties make it a valuable ingredient in both functional foods and cosmetic formulations.