Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of fluorinated organic compounds. Its bromo and fluoro substituents allow for selective cross-coupling reactions, making it valuable in building complex molecules for drug discovery. Commonly employed in palladium-catalyzed reactions such as Suzuki or Heck couplings to introduce the difluoromethoxybenzene scaffold into target structures. Also utilized in the preparation of bioactive molecules where fluorine atoms enhance metabolic stability and membrane permeability.