Widely used as a natural dye in the food and beverage industry to impart a vibrant red, pink, or purple color to products such as candies, yogurts, ice creams, and soft drinks. It is also employed in cosmetics, including lipsticks and blushes, to achieve long-lasting and natural-looking shades. In the textile industry, it serves as a traditional dye for fabrics, producing rich and durable colors. Additionally, it is utilized in pharmaceuticals to color capsules and tablets, ensuring visual distinction and appeal. Its natural origin makes it a preferred choice in industries seeking alternatives to synthetic colorants.