Used as a natural colorant in food and beverage products due to its red to purple hue, especially in drinks, fruit preparations, and health supplements. Exhibits antioxidant properties, making it valuable in nutraceuticals and functional foods aimed at supporting cardiovascular health and reducing oxidative stress. Investigated for its potential role in managing blood sugar levels, suggesting applications in dietary formulations for diabetes support. Also incorporated into cosmetic products for its skin-protective effects against environmental damage and aging. Its stability in acidic conditions enhances its suitability for use in low-pH products like fruit juices and yogurts.