Used as a natural colorant in food and cosmetics due to its bright yellow hue and low toxicity. Also studied for its antioxidant properties, making it valuable in dietary supplements and skincare products aimed at reducing oxidative stress. Investigated for potential neuroprotective effects in traditional medicine formulations, particularly in supporting cognitive health and conditions like Alzheimer's and stroke. Additionally, it shows promise in cardiovascular health by improving blood circulation and protecting vascular endothelial cells, potentially preventing ischemia. Employed in research settings as a marker compound for quality control of herbal extracts.