Widely used as a natural colorant in food and beverage products due to its vibrant red to purple hue, especially in acidic conditions. Commonly found in fruit-based drinks, dairy products, and confectionery where a natural pigment is preferred over synthetic dyes. Also utilized in dietary supplements for its antioxidant properties, supporting cardiovascular health and reducing oxidative stress. Frequently incorporated into cosmetic formulations such as lipsticks and creams, providing both color and potential skin benefits through free radical scavenging. Research explores its potential in functional foods and nutraceuticals aimed at improving metabolic health and inflammation control.