Used as an intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its sulfonylethanol structure allows it to act as a building block for constructing more complex molecules, especially in reactions involving functional group transformations or ring formation. It is also employed in the development of sulfone-based bioactive compounds due to the stability and reactivity of the sulfone moiety. Its methoxyphenyl group can aid in directing electrophilic substitutions or serve as a protecting group in multi-step syntheses.