3-O-p-Coumaroylquinic acid is primarily recognized for its role in the food and beverage industry, where it contributes to the flavor profile and antioxidant properties of various products. It is commonly found in coffee, where it enhances the beverage's taste and provides health benefits by neutralizing free radicals. In the pharmaceutical sector, this compound is studied for its potential anti-inflammatory and antimicrobial effects, making it a candidate for developing therapeutic agents. Additionally, it is used in cosmetic formulations for its antioxidant properties, helping to protect the skin from oxidative stress and environmental damage. Its presence in plant extracts also supports its application in natural health supplements aimed at promoting overall wellness.