Used as a natural colorant in food and beverage products due to its vibrant purple to red hue, especially in acidic conditions. Exhibits antioxidant properties, making it valuable in functional foods and dietary supplements aimed at promoting heart health and reducing oxidative stress. Investigated for potential anti-inflammatory and anticancer effects in biomedical research. Also applied in cosmetics for its color and possible skin-protective benefits. Stable in certain formulations, it is explored as a marker for authenticity in berry-based products.